Individualism

*** look for Thatcher quote...

- Positive democracy

- negative....consumerism

- Positive for multiculturalism

- 50's 60's on the up...

- Call across colonies to come to this country...

- Exacerbated racism...

- Enoch Powell- Rivers of blood (English 'blood diluted')

- High unemployment

- Mid 80's industry on downhill

** India and china are the industrial powers now.

- In global economy...loss of self....check Postmodernism chap 6.

- How do we locate a position now with the loss of the author?

- Barthes wrote of the death of the author in 1968.

- Notion of genius questioned.

- Postmodern...increasing reader/audience.

* Individualism...at cost of the author...

Rise of audience, maker becomes challenged, eg: death of the author.

- it is language that speaks, not the author.

***Do research on death of the author...page 199 onwards of postmodernism..

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Commentary should form basis of log.

3000-5000 words.

Authorship, semiotics....

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Notes fro teach yourself Postmodernism: Glenn Ward

Chapter 6: Transformations of the self.

'...the self is fundamentally social. Of course postmodernism did not invent this basic observation. It has been around for a long timeKarl Marx, for one insisted on it, and sociology is in some respects founded on the idea.' page 118 chap 6.

'In place of the earnest modernist search for the deep, authentic self, we have a recognition, and sometimes a celebration, of disintegration, fragmented desires, superficiality, and identity as something you shop for.' page 120 chap 6.

'The increasing invasion of signs and images (in media, display, advertisind and so on) into the fabric of everyday life has created a dream world of ideal lifestyles for us to fantisize about and identify with. For example, many commercials are more concerned to attach a sense of lifestyle and experience to the product being sold than to give details about the product itself. Because of this, we get as much satisfaction from consuming the images attached to goods as we do from whatever practical function the goods might serve.' page 121, chapter 6.